custom sock liners factors, the security industry is expanding. We have seen the rapid rise of a number of power companies, become a leader in the development of the industry. Competition in the market, brand security industry also benefits highlighted. Currently, the security market stands Honeywell, Panasonic, Sony, Samsung, GE, BOSCH, Tyco, JVC, Li, LG, Axis and other famous international brands, their brand strengths, firmly occupy the high-end market, earn enviable profits, but also aroused our national security enterprise brand awareness for our brand and establish a role model. Security market in China, the brand battle has undergone three stages: the first stage (1995 2000): Brand enlightenment or infancy. Prior to 1995, China's security market is basically foreign brands dominate the world, when the domestic security companies mostly agents of foreign brands, domestic brands are basically blank. After 1995, some of the user gradually began to "brand recognition", China's national security brands began to sprout and grow, but still only "Lotus was exposed sharp angle." The second phase (2001 2003). After 2001, the security market has entered a "brand infancy," many companies began to realize the importance of brand, with brand awareness, and began to invest in publicity and establish their own brands. The third phase (2004 2007). Security market entered a "brand acceleration phase." Since most companies are aware of the importance of brand, and
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