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laser labels have certain advantages which are not available in ordinary printed labels. These are as follows:
· Hologram labels cannot be copied.
· They cannot be altered.
· They cannot be adapted or manufactured cheaply from scratch.
· laser labels are also unique as they are able to provide covert (hidden) identity and overt (visual) identity embedded within the same area of the space printed.
· From a purely branding and impact point of view, hologram labels affixed on any packaged product extends much more shelf-appeal and adds greatly to consumers' perception of quality.
