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??As the saying goes, do first-class enterprise standards, second-rate brand companies do, third-rate companies to do products, enterprises four streams of price competition. For an industry, leading enterprises are in the minority, most companies also are taking stationery brand development, only take the road of brand development can bring more opportunities for business stationery. If the majority of companies still in the stages do product and price competition, it brings will be disorderly competition in the industry and self-harm.