As China’s economy is booming, people’s living standard is growing,and the demand for international wine & spirits is increasing; however, due to Chinese consumers’ shortage in the knowledge of the international wine & spirits culture, the quality and the product itself, many illegal operations such as wine & spirits adulterating and smuggling are prevailing in China. Moreover, the traditional trade and multi-agency mode lead to the ultimate high price of international wine & spirits. Unprofessional operations destroy the original quality of international wine & spirits, resulting in lots of fake liquors prevailing and chaotic domestic market. Many famous international wine & spirits brands are turned into counterfeit and shoddy products, which seriously affect the import of international wine & spirits products.
In order to guide China’s imported liquor market into a legitimate and standardized operation, Haiwei Liquor Trading Market was established with the support of the Commerce Ministry of the PRC. As the sole, most legitimate and sustainable healthy developmental imported liquor trading market, Haiwei spreads its branches in free trade zones in Tianjin, Shantou, Ningbo, Qingdao and Haikou. It adopts a mode of unified customs clearance, unified inspection & quarantine, unified distribution, unified operation and management, as well as establishes outlets center in districts and counties throughout China. Haiwei Liquor Trading Market conducts membership system. International wineries will be Haiwei’s strategic alliances and explore Chinese market (including Hong Kong, Macao and Taiwan) jointly once they join in its supplier members. As long as international wineries are capable of supplying series of various wine & spirits steadily and sustainably, have permanent management control of the wine & spirits for marching into the Chinese market, as well as the scale, annual production and quality can meet the market demand constantly, Haiwei will take care of all the issues such as customs clearance, tax duties, warehousing, distribution, marketing in the industrial chain and supply chain. Haiwei breaks the buying & selling relation in the traditional and laggard multi-agency; contrarily, Haiwei directly distributes international wine & spirits to its outlets center for consumers to know about and accept the product and culture. By this means, Haiwei converges all kinds of sources, eases the capital pressure, avoids risks, reduces cost and increases efficiency for international wineries, as well as ensures that their wine & spirits are able to march into the Chinese market fast, builds international brands and develop in China constantly and healthily. Haiwei mode has already become the most innovative, reliable, and most high-end operation mode in consumers’ eyes.
So far, Haiwei Liquor Trading Market has established more than 100 outlets center in China. The marketing network covers domestic major cities. In 2012, Haiwei Liquor Trading Market aims to establish 100 flagship stores of outlets center and 500 outlets center throughout China, so as to make high-end and constant developmental marketing network for supplier members’ wine & spirits spreading all over China within shortest time.
Welcome to join in supplier members of Haiwei Liquor Trading Market for development and brilliance together.
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E-mail:0036@hw0001.com